The Need

Coca-Cola Amatil Australia’s Convenience and Petroleum Division, in conjunction with their client Caltex, required a simple Gift With Purchase product, which consumers would find useful and desirable, while encouraging them to opt for two rather than a single 1.25 litre bottle from the Coca-Cola range.

The Solution

JPS Marketing Ltd conducted research with consumers to gain insights on their drivers when it came to purchasing 1.25 litre bottles from the Coca-Cola drink range.  Based on our findings, a custom designed neoprene double bottle holder was recommended as it would help customers to easily carry 2 bottles home comfortably if walking, or, would stop the bottles rolling around in the car if driving.

The Result

Coca-Cola Amatil and Caltex were impressed with the product and reported that the campaign activated the brand successfully, with an uptake of approximately 50% nationwide.  Overall they were very pleased with the results and deemed the campaign a success.